Advertising and the End of This World - 799 Words

â€Å"...this generation has a unique responsibility in human history. It is literally up to this generation to save the world, to make the changes we need to make,† said Sut Jhally, known for his analysis on the role played by advertising and popular culture in the processes of social control and identity construction. After watching his documentary, Advertising and the End of the World, I completely believe in what he saying. The way he gave examples and facts about his arguments on how we become happy, what society is, and how far into the future can we think, was amazing. He was very persuasive and made me realize the gravity of the situation that the Earth is in and how we are the cause of it. Abraham Lincoln once said, â€Å"Most folks are as happy as they make up their minds to be.† People believe that goods and materialistic objects will bring them happiness. We think that because we have access to these material objects that they will make us happy. Thi s is not the truth about happiness, but it is the most common idea of how to be happy. True happiness comes from autonomy and control, having good self-esteem, warm family relationships, relaxing leisure time, romance and love, and close, meaningful friendships. The quality of our lives are what make us happy, not the material things that coexist within them. Products can not provide what we want, though that is what the ad industry strives for. Most ads that we see are aiming to make you think that commoditiesShow MoreRelatedAn Objective Of One World Market1312 Words   |  6 Pages4.1 Objective The objective of one World market is to become the first in mind for consumers when they think of ethnic and organic foods. The goal is to create awareness about the market through the use of conventional media outlets and guerilla campaigns. 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